OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/jay-curley-we-aspire-to-be-a-social <p>During OnBrand '17, we caught up Jay Curley from Ben & Jerry's to hear how the company combines issue advocacy with brand marketing to make a difference both socially and culturally.</p><p><a href="http://video.onbrand.me/jay-curley-we-aspire-to-be-a-social"><img src="http://video.onbrand.me/49543330/49551571/58d731d44037e5abfbfa737ac8c4f000/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551571 Thu, 26 Apr 2018 02:00:00 GMT Jay Curley: "We aspire to be a social justice company that happens to sell... During OnBrand '17, we caught up Jay Curley from Ben & Jerry's to hear how the company combines issue advocacy with brand marketing to make a difference both socially and culturally. During OnBrand '17, we caught up Jay Curley from Ben & Jerry's to hear how the company combines issue advocacy with brand marketing to make a difference both socially and culturally. OnBrand 05:49 <p>During OnBrand '17, we caught up Jay Curley from Ben & Jerry's to hear how the company combines issue advocacy with brand marketing to make a difference both socially and culturally.</p><p><a href="http://video.onbrand.me/jay-curley-we-aspire-to-be-a-social"><img src="http://video.onbrand.me/49543330/49551571/58d731d44037e5abfbfa737ac8c4f000/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Ben & Jerry's brand marketing cause marketing Interview issue advocacy Jay Curley OnBrand '17 http://video.onbrand.me/what-brands-can-learn-from-beyonce <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551601 Fri, 16 Mar 2018 01:00:00 GMT What brands can learn from Beyonce | Alain Sylvain, Sylvain Labs | OnBrand '17 Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful. OnBrand 27:30 <p>Brands used to promise abstract aspirations and fantasies. Now, to succeed, brands need to provide ruthless utility. And much like Queen Bey, great brands have changed to be much less superficial and much more useful.</p><p><a href="http://video.onbrand.me/what-brands-can-learn-from-beyonce"><img src="http://video.onbrand.me/49543327/49551601/8a1a798833f70768d6b5f822bb8c2f36/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> alain sylvain amsterdam beyonce branding brand marketing bynder marketing conference OnBrand '17 Queen Bey sylvain labs http://video.onbrand.me/how-businesses-can-be-activists-and <p>Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements that create change. Jay Curley will share how Ben & Jerry’s strive to use their business operations and marketing approach to enlist their fans to join social movements to change the world.</p> <p>---<br /> About OnBrand<br /> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/how-businesses-can-be-activists-and"><img src="http://video.onbrand.me/49543317/49551732/9dce9c0813a936784f422d17780349af/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551732 Tue, 06 Feb 2018 01:00:00 GMT How businesses can be activists and help change the world | Jay Curley, Ben &... Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements that create change. Jay Curley will share how Ben & Jerry’s strive to use their business operations and marketing approach to enlist their fans to join social movements to change the world. --- About OnBrand OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology. www.onbrand.me Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements... OnBrand 30:54 <p>Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements that create change. Jay Curley will share how Ben & Jerry’s strive to use their business operations and marketing approach to enlist their fans to join social movements to change the world.</p> <p>---<br /> About OnBrand<br /> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/how-businesses-can-be-activists-and"><img src="http://video.onbrand.me/49543317/49551732/9dce9c0813a936784f422d17780349af/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam Ben & Jerry's Brand Marketing Bynder Cause Marketing conference Issue Advocacy Jay Curley marketing OnBrand '17 OnBrand Magazine SugarCity Events